Bhiwadi, Rajasthan – In the early hours of Wednesday night a fierce blaze erupted at a shoe‑manufacturing facility in the bustling Bhiwadi industrial zone, sending thick black columns of smoke spiraling into the sky.

Fire Ignites at DEIEM India’s Production Unit

The fire broke out in unit E‑133, where DEIEM India Pvt. Ltd. assembles its footwear line. Employees from neighboring factories were the first to notice the flames and promptly alerted police and the fire department.

Firefighters Keep the Fight Going Into Dawn

Rescue crews arrived within minutes and launched a coordinated assault on the flames. Because the premises store large volumes of leather, rubber and other flammable supplies, additional fire tenders were called in to reinforce the effort.

Containment Strategies

Teams directed high‑pressure water streams from several angles, aiming to stop the fire from leaping to adjacent structures. A heavy, acrid haze lingered as firefighters worked tirelessly to bring the blaze under control.

Shielding the Surrounding Industrial Belt

Given the tight cluster of factories in the Bhiwadi belt, crews positioned equipment and personnel at vulnerable points, maintaining a vigilant watch over nearby units to prevent a chain reaction.

Alarm Echoes Through Nearby Plants

News of the inferno spread rapidly across the complex, prompting workers from surrounding units to evacuate as a precaution. Police and municipal officials bolstered security perimeters, keeping unauthorized persons away from the danger zone.

Damage Assessment Ongoing

Authorities warned that a full appraisal of losses can only be made once the fire is completely extinguished and the site inspected. Early indications suggest damage to raw materials, finished shoes and production machinery, though no official cost estimate has been released.

Investigation Initiated

The cause of the blaze remains under investigation. Officials have begun gathering statements from plant management and will conduct a forensic analysis once the area is declared safe.

No injuries or fatalities have been reported to date. Further updates are expected as the firefighting operation concludes and investigators piece together the events that led to the fire.